About AuraShelf
AuraShelf isn’t just a brand. it’s a story of friendship, passion, and the belief that style should feel personal.
Founded by Samim, with co-founders Majnu and Noor, AuraShelf was born out of countless late-night conversations, shared dreams, and the simple idea that accessories should do more than just decorate. They should express who you are.
What started as three friends with different perspectives but the same vision has grown into a brand that celebrates individuality, minimalism, and modern elegance. Our collection is thoughtfully curated to bring you timeless, modern, and minimalist designs that elevate your everyday style.
We focus on quality, simplicity, and elegance, ensuring every piece reflects a perfect balance of trend and sophistication. Whether it’s jewellery or lifestyle accessories, AuraShelf is where your unique aura finds its shelf.
Driven by creativity and attention to detail, our mission is to design pieces that resonate with your personality, inspire confidence, and let your aura shine in every moment.
We’re not just building a brand; we’re building a shelf of stories, style, and self-expression and you’re invited to be a part of it.
Our Vision
At AuraShelf, we see beyond accessories. While our journey begins with jewellery and lifestyle essentials, our vision is to grow into a complete fashion brand, offering everything from clothing to accessories and beyond.
We dream of creating a brand that becomes part of your everyday lifestyle, where every piece-whether apparel, jewellery, or accessories-reflects individuality, confidence, and timeless style. AuraShelf aspires to be more than just fashion; we want to be a movement of self-expression, creativity, and modern elegance.